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AJC executive moves to Rugby League
Dallas Baker
Thursday, 20 January 2011
As the future board of the Sydney racing club has been announced, one of racing's most innovative and brightest marketers has been poached from the industry.
Bettina Brown, head of marketing and sponsorship of the AJC, has accepted a lucrative offer from the Sydney Roosters to become their group marketing manager.
Coming from David Jones as its general manager of events and promotions, Brown has been with the AJC since January 2009 and in her tenure has proved what a loss she will be.
Brown has been instrumental in many successful projects including Pink Stiletto Day, getting the once thought impossible crowd back to Warwick Farm, creating the feature family days at Randwick which has doubled the crowd, reinvented the punters' podium and jokes she sold out Epsom Day.
“It was because we had to shut the gates because of all the rain and no one could fit in the stands though,” she laughed.
“But seriously, I’m really proud of the work that I’ve done with the AJC and it has been a pleasure to work alongside such a dedicated executive team and hard working, creative marketing team.
“I wish Darren (Pearce), John (Cornish) and Michael (Crismale) all the best with the merger and development of Randwick.
“It is exciting times for racing in Sydney.
“The Roosters' role poses a great professional challenge for me and I can’t wait to get there and get into the season.”
Not only has Brown proved to be highly successful at her role, but has also been a great conduit for many different sectors, including the media, with communication with the AJC and has been largely responsible for putting the smile back into our famous club.
Her ability, sparkling attitude, fresh approach, drive and commitment is exactly what the industry needs in this most important time and will be sadly missed.
Our loss is the Roosters gain, hopefully the personality she brought to the AJC will be a lasting legacy and we can only wish her well.
Source: Racenet
Dallas Baker
Thursday, 20 January 2011
As the future board of the Sydney racing club has been announced, one of racing's most innovative and brightest marketers has been poached from the industry.
Bettina Brown, head of marketing and sponsorship of the AJC, has accepted a lucrative offer from the Sydney Roosters to become their group marketing manager.
Coming from David Jones as its general manager of events and promotions, Brown has been with the AJC since January 2009 and in her tenure has proved what a loss she will be.
Brown has been instrumental in many successful projects including Pink Stiletto Day, getting the once thought impossible crowd back to Warwick Farm, creating the feature family days at Randwick which has doubled the crowd, reinvented the punters' podium and jokes she sold out Epsom Day.
“It was because we had to shut the gates because of all the rain and no one could fit in the stands though,” she laughed.
“But seriously, I’m really proud of the work that I’ve done with the AJC and it has been a pleasure to work alongside such a dedicated executive team and hard working, creative marketing team.
“I wish Darren (Pearce), John (Cornish) and Michael (Crismale) all the best with the merger and development of Randwick.
“It is exciting times for racing in Sydney.
“The Roosters' role poses a great professional challenge for me and I can’t wait to get there and get into the season.”
Not only has Brown proved to be highly successful at her role, but has also been a great conduit for many different sectors, including the media, with communication with the AJC and has been largely responsible for putting the smile back into our famous club.
Her ability, sparkling attitude, fresh approach, drive and commitment is exactly what the industry needs in this most important time and will be sadly missed.
Our loss is the Roosters gain, hopefully the personality she brought to the AJC will be a lasting legacy and we can only wish her well.
Source: Racenet
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