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THE NRL have pulled off one of the biggest advertising coups in Australian sports history by joining forces with global rock gods Bon Jovi for their 2011 campaign.
The US rockers have agreed to licence their song This Is Our House to the NRL for the next three years.
The first of the TV ads with the Bon Jovi tune will begin airing early next month.
League insiders predict the latest anthem to be even more successful than the classic What You Get Is What You See, made famous by Tina Turner in 1989.
Not only is the association with Bon Jovi an automatic triumph for the NRL, the title track is also a clear backhander to the AFL, who continue to threaten the Sydney and Queensland market.
Bon Jovi wooed millions of fans in December where he met South Sydney owner Russell Crowe and was presented a Wests Tigers jersey by skipper Robbie Farah.
"It is an exciting win for the game and a clear statement about the scale of year ahead,” NRL chief executive David Gallop said this afternoon.
Hits and misses - rugby league theme songs
Boys Are Back In Town - Thin Lizzy - mid-1980s
What You Get Is What You See - Tina Turner - 1989
Simply The Best - Tina Turner - 1990-95
No theme song - 1996
Two Tribes go To War - Frankie Goes To Hollywood - 1997 Super League
It's My Game - NSWRL's own theme song - 1997
Tubthumping (I get knocked down! But I get up again) Chumbawamba - 1998
Blow That Whistle, Ref'' - Thomas Keneally 1999
What A Game - Tom Jones 2000
No theme song - just racing car noises to with player action- 2001
No TV advertising campaign - 2002
That's My Team - Hoodoo Gurus 2003-07
Centenary of League Campaign - 2008
Feels Like Woah - Wes Carr 2009
Fan voices (no theme song campaign) - 2010
This Is Our House - Bon Jovi - 2011
__________________________________________________ _______________
I'm a Jovi fan.
Chook.
THE NRL have pulled off one of the biggest advertising coups in Australian sports history by joining forces with global rock gods Bon Jovi for their 2011 campaign.
The US rockers have agreed to licence their song This Is Our House to the NRL for the next three years.
The first of the TV ads with the Bon Jovi tune will begin airing early next month.
League insiders predict the latest anthem to be even more successful than the classic What You Get Is What You See, made famous by Tina Turner in 1989.
Not only is the association with Bon Jovi an automatic triumph for the NRL, the title track is also a clear backhander to the AFL, who continue to threaten the Sydney and Queensland market.
Bon Jovi wooed millions of fans in December where he met South Sydney owner Russell Crowe and was presented a Wests Tigers jersey by skipper Robbie Farah.
"It is an exciting win for the game and a clear statement about the scale of year ahead,” NRL chief executive David Gallop said this afternoon.
Hits and misses - rugby league theme songs
Boys Are Back In Town - Thin Lizzy - mid-1980s
What You Get Is What You See - Tina Turner - 1989
Simply The Best - Tina Turner - 1990-95
No theme song - 1996
Two Tribes go To War - Frankie Goes To Hollywood - 1997 Super League
It's My Game - NSWRL's own theme song - 1997
Tubthumping (I get knocked down! But I get up again) Chumbawamba - 1998
Blow That Whistle, Ref'' - Thomas Keneally 1999
What A Game - Tom Jones 2000
No theme song - just racing car noises to with player action- 2001
No TV advertising campaign - 2002
That's My Team - Hoodoo Gurus 2003-07
Centenary of League Campaign - 2008
Feels Like Woah - Wes Carr 2009
Fan voices (no theme song campaign) - 2010
This Is Our House - Bon Jovi - 2011
__________________________________________________ _______________
I'm a Jovi fan.
Chook.
I know a lot of people like Bon Jovi but to me he is just another version of Michael Bolton. I would prefer something a bit harder. But if people like it and it is successful then good luck.
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