Well there's more to it, really.
Despite there not being loads of ads, there are still ads nonetheless (inc. sponsors and pre/post game stuff). Plus there's the whole competition for brand equity (the battle for the hearts and minds of the sports-viewing public) which has a monetary value that's difficult to quantify, but is real nonetheless.
Despite there not being loads of ads, there are still ads nonetheless (inc. sponsors and pre/post game stuff). Plus there's the whole competition for brand equity (the battle for the hearts and minds of the sports-viewing public) which has a monetary value that's difficult to quantify, but is real nonetheless.
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