I think the ad should have just re-created the same 1990s ad with modern footage, teams and players
The true beauty of footy is having something to distract you from world issues, problems and politics and how the ad should have been - just footy, even with WNRL teams included training and playing footy as they are now part of the game but I don't think it was needed to show anything other than 'footy'
I feel this ad was more about proving to new markets that the game has changed for the better over the last 30 years, and these new markets are probably all for these changes but aren't interested in actually watching the game. So better public opinion, but not many more viewers - if anything may put off traditional viewers who are are just hanging on. Maybe these new markets will add numbers down the track but will take time so maybe its an investment but I think the ad for the season should be trying to build hype for that season to those likely to watch the game so that they do tune in
The true beauty of footy is having something to distract you from world issues, problems and politics and how the ad should have been - just footy, even with WNRL teams included training and playing footy as they are now part of the game but I don't think it was needed to show anything other than 'footy'
I feel this ad was more about proving to new markets that the game has changed for the better over the last 30 years, and these new markets are probably all for these changes but aren't interested in actually watching the game. So better public opinion, but not many more viewers - if anything may put off traditional viewers who are are just hanging on. Maybe these new markets will add numbers down the track but will take time so maybe its an investment but I think the ad for the season should be trying to build hype for that season to those likely to watch the game so that they do tune in
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