The good thing about the Roosters using twitter is that they are engaging with the wider public and certainly giving insight into the 'man behind the player' so to speak. I've noticed that the Roosters FB page is also a whole lot more active over the last few month in giving away the day to day happenings at the club which is great for fans.
I've seen he same thing happen with the Swans who in the last few years have changed their whole online marketing approach. The club used to give away nothing, but now the boys always do videos or write blog entries on the website, a few are on twitter and the Swans FB page is so good at passing along up-to-date information, putting up pictures and really engaging with fans. They have more than 70 000 people who have 'like'd their page and that's pretty impressive I think.
This approach can be really good for the Roosters in expanding its fan base and increasing membership numbers. I hope they persist with it.
I've seen he same thing happen with the Swans who in the last few years have changed their whole online marketing approach. The club used to give away nothing, but now the boys always do videos or write blog entries on the website, a few are on twitter and the Swans FB page is so good at passing along up-to-date information, putting up pictures and really engaging with fans. They have more than 70 000 people who have 'like'd their page and that's pretty impressive I think.
This approach can be really good for the Roosters in expanding its fan base and increasing membership numbers. I hope they persist with it.
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